Witwithwords Blog

Archive for June 2010

Okay, I will be brief. Just like Larry Smith’s Six Word Memoir Project, http://www.sixwordmemoir.com, an online site for people’s personal stories started more than three years ago, I will sum up my present state in these combinations of six words:

Marketing Writer/Manager
Here for Hire.

Writing is like
Breathing to Me.

A Creative Mind,
Collaboration, Endless Possibilities.

Good Listener,
Great Storyteller,
Compelling Writer.

My Copy Creates
Impressions, Responses, Sales.

Constant Reinvention
Continually Learning
Endless Curiosity.

Creative Copy Produces
Calls to Action.

Job Titles:
Web Writer,
Manager,
Editor.

Interests: Writing,
Travel, Health,
Dance, Arts.

(At the end of tomorrow, try describing your day in just six unique words! Try it… It’s tough!)

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What I’ve learned on the job could fill volumes, but here are some highlights:

As a senior web copywriter for an online marketing agency – how to write compelling Web content with blogs, SEO, PPC ad copy, flash, DM emails; how the best results came from collaborating with the graphics designers and programmers; how the value of social networks and web technologies continually evolve. (I really appreciated the energy and antics of the young techies!)

As a senior copywriter for an ad agency – how the best taglines, logos and ad copy came from industry knowledge, plenty of re-writes and relaxing after-hours inspiration. (When the flash of genius occurred, I would call my cell and leave a message!)

As a PR/Marketing consultant – how to immerse myself in different industries; how to write for different audiences; that an entrepreneur never sleeps. (The great satisfaction I got from client “wins”!)

When I switched from journalism to public relations/marketing manager – how to write the best pitches; how to really serve clients; and how to train top financial gurus (who thought they knew everything) to become the “Go-To” experts when industry news broke. (My mentor, Bill Blase, was one of the best in the business and a former journalist himself!)

As a business reporter, roving reporter and then bureau chief at a large daily – how adapting to changes made me stretch my wings; how important in-depth stories could advocate a change in outmoded laws; and how to balance the daily rewards and pressures of being in charge. (How just when I thought I had seen it all, someone or some issue would surprise me!)

As a managing editor – the value of a great editor, like Mills Korte, who only made my writing better; and how to motivate a staff to uncover business stories the large national dailies ignored. (I’ll never forget the great staff, who all pitched in to get that paper out the door!)

On my first job as a police/fire/court reporter – how to build a network of important sources; how to write in a crunch; and how to trust my gut instinct. (Although the paper no longer exists, we had a reunion four years ago and I fondly recall the camaraderie of that group!)

What have you learned? Are you still learning? I sure hope so!