Witwithwords Blog

My Resume

Joan W. Stableford

Franklin, MA 02038

Email: joan_stableford@yahoo.com

Profile – Web Content Writer, Marketing/PR Manager

Skills – Expert SEO Writing, Interpersonal Skills, Client Management

Industries – Travel, Hi-Tech, Business, Nonprofit, Real Estate, Pharmaceutical

Known for – High Energy, Versatility, Creativity, a Team Player

WORK HISTORY

PartyLite North America, Communications Writer (2012-2013)

  • Created, wrote enewsletters, sales flyers, emails and brochures for 5,000+ direct sales force.
  • Managed personal recognition profiles. Instituted editing standards for corporate communications.
  • BJ’s, Promotional Product Demonstrator (2010-2012)

    • Sold out palettes of products to consumers through superior product knowledge and live demos.
    • Personable rapport and excellent service result in loyal customer following.
    • Consultant, SEO Web Writer (2009-2010)

      • Wrote compelling promotional copy on 40 different towns in MA for major real estate web site.
      • Reviewed and advised businesses on web site strategy, integration of online, offline marketing.
      • Advanced Media Productions, SEO Web Writer (2007-2009)

        • Strategically positioned & executed integrated marketing online & offline campaigns for local and international B-to-B, B-to-C, resulting in significant sales & prospects.
        • Optimized Web content with organic SEO & PPC copy for increased leads & used Social Media to increase trust with consumers.
        • Created logos, brand identity, tag lines & offline collateral for consistent branding.
        • Wrote compelling content in e-newsletters, blogs, direct mail and online ads.

        Leverte Associates, Senior Copywriter (2006-2007)

        • Produced targeted advertising and brand identity for specialty pharmaceutical – Cooper Surgical, Talecris, Bayer, etc. Promoted
        • Medical devices and drugs for medical education & surgery.Crafted visual concepts, wrote display advertising for pharmaceutical clients.

        Communications Consultant (2005-2006)

        • Created marketing plans, brochures, web content for diverse client base.
        • Produced & published first Broker Agent Fairfield County REALTOR Magazine.

        Royal Bank of Scotland, Project Manager (2004-2004)

        • Launched two credit cards for RBS, with special events, contests, e-broadcasts, three major signage campaigns, increasing brand identity and unifying a merged staff.

        W.T. Blase & Associates, Senior PR Associate (1997-2003)

        • Planned media relations campaigns, coached top financial managers, arranged special events, media tours, pitched media, resulting in placement in the Wall Street Journal, Forbes, Barron’s, Money, Business Week & on CNBC, CNN & Bloomberg.
        • Wrote speeches, scripts, news flashes, press releases and pitch letters for financial gurus.

        Connecticut Post, Bureau Chief, Reporter            1991-1997

        • Supervised staff & managed news for Connecticut Post’s most active bureau. Wrote and produced award-winning stories on travel, business, finance & education for consumers.

        Fairfield County Business Journal, Editor            1990-1991

        • Managed (hands-on) staff and content direction of weekly, beating daily news on business, real estate, travel, financial stories.

        Travel Agent & Writer – Arranged leisure tours, wrote popular consumer column on travel.

        EDUCATION

        Fairfield University – MA, Corporate Communications

        University of Bridgeport – BA, English, Education

        Microsoft Office Suite, Acrobat, WordPress, Publisher; AP & AMA Style Editing

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