Witwithwords Blog

Updated Resume

Joan W. Stableford
1206 Franklin Crossing, Franklin, MA 02038
Email: joan_stableford@yahoo.com; Blog: https://witwithwords.wordpress.com/

PROFILE: MARKETING/PR MANAGER WEB CONTENT WRITER
Skills: Strong writing & editing, Project Management CMS, Superior Organization & Interpersonal Skills, Creativity
Abilities: Strategic planning, Marketing Acumen, Creation of copy & concepts for campaigns
Copy format: website, print & online ads, audio & video scripts, podcasts, blogs, enewletters, Direct Mailers. press releases, pitch letters, speeches
Expertise: Microsoft Office, Adobe, WP, AP & AMA Style editing
Industries: Healthcare, Nonprofit, Business, Direct Sales, Hi-Tech, Education, Real Estate
Known for: Collaboration, Leadership, Versatility, Creativity, Sense of Humor

WORK HISTORY:
PartyLite North America, Communications Specialist 2012-2013
Created, wrote e-newsletters, sales flyers, corporate emails and brochures for 5,000+ direct sales.
Managed personal recognition profiles. Instituted editing standards for corporate communications.

BJ’s, Promotional Product Demonstrator 2010-2012
Sold out palettes of products to consumers through superior product knowledge and live demos.
Personable rapport and excellent service result in loyal customer following.

Marketing Communications Consultant 2009-2010
Advised small businesses on integrated marketing, web site strategy, content, optimization, Social Media.
Managed and created compelling content on 40 communities in MA for major real estate site.

Advanced Media Productions, SEO Web Writer 2007-2009
Created logos, brand identity, tag lines and offline corporate collateral for consistent branding.
Strategically positioned, executed integrated marketing campaigns for global B-to-B and B-to-C.
Employed Social Media to increase trust, service and brand loyalty with consumers and clients.
Wrote compelling organic SEO landing pages and imaginative PPC copy for increased leads, ROI.
Penned promotional emails, e-newsletters, blogs, flash, online ads and tweets for clients.

Leverte Associates, Senior Copywriter 2006-2007
Executed targeted advertising and brand identity for pharmaceutical – Cooper Surgical, Talecris, Bayer.
Promoted medical devices and drugs to physicians for advanced medical education and techniques.
Crafted visual concepts, wrote display advertising copy in collaborative team for drug clients.

Marketing Communications Consultant 2005-2006
Managed Marketing Communications projects – all collateral and events on tight deadlines, within budget.
Developed marketing brochures, DM, web content for diverse clients – hi-tech, business, education.

Royal Bank of Scotland, Marketing Project Manager 2004-2004
Supervised and crafted two special events, contests, major signage campaigns, unifying a merged staff.
Launched two credit cards for RBS, developed creative ads, increasing brand identity with consumers.

W.T. Blase & Associates, Senior PR Associate 1997-2003
Planned and executed media relations, including coaching, pitching, special events and media tours.
Featured in Wall Street Journal, Forbes, Barron’s, Business Week, CNBC, CNN, Reuters, Bloomberg.
Wrote speeches, TV scripts, news flashes, press releases and pitch letters for financial gurus.

Connecticut Post, Bureau Chief, Reporter 1991-1997
Supervised staff and managed news for Connecticut Post’s most active bureau.
Wrote, produced award-winning stories on banks, business, healthcare, nonprofits and travel for consumers.

Fairfield County Business Journal, Editor 1990-1991
Managed (hands-on) staff and content direction of business weekly, beating daily news on stories.
Penned in-depth front-page enterprise stories on businesses that national dailies ignored.

EDUCATION:
Fairfield University MA, Corporate Communications
University of Bridgeport BA, English, Education

Microsoft Office Suite, Adobe, WordPress, Publisher; AP & AMA Style Editing

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